![]() ![]() Sixty plus years of heritage and multiple different styles give us a really clear, iconic DNA that allow us to continue to evolve in new directions, but we don’t talk about it in terms of creating the latest fashion trend. We make shoes and sandals that are democratic, which means that anyone can wear, or customize, the product as they see fit. “I think we’re trying to pay creative respects to the origins of the brand, but there’s also this aspect of the DIY narrative. “It’s one of the hardest things in the world to do,” says McKoy. Just look at the list of artists who wore Docs, which runs the gamut from Eddie Vedder and Morrissey, to Rancid and Rihanna.īut updating something that feels so timeless is, admittedly, a creative challenge. A pair of Docs was as versatile as a good guitar lick or fat beat. Martens had taken over street-style blogs and festivals as a subversive take on youth culture and individuality. The brand’s combat-style boots, leather loafers and stitched oxfords were quickly adopted by the psychobilly, hard-core and alt-rock music scenes, and it seemed like every grunge and ska artist in the Nineties wore Docs too. There’s also an element of empowerment, too, being a part of a community of culture.”īy the Seventies and Eighties, “Doc Martens” had become synonymous with music, rebellion, and self-expression. Because there’s this element of the ‘worker boot’ origins to the brand: it protects you, it keeps secure when you’re out in a muddy field again, you’ve got this element of protection. “I think it’s kind of an unwritten rule that if you go to festivals, you’re most likely sporting Docs. Martens design and product teams for seven years before stepping into the new position, and is working honor the original Docs legacy, while envisioning a new future for the iconic kicks. “Music been the heartbeat of the brand since day one,” newly-helmed Global Creative Director Darren McKoy told Rolling Stone. It wasn’t until Pete Townshend of The Who donned a pair of the 1460 boots that they became associated with music and art. Martens boots were originally more modest, as everyday work-wear boots for postal service workers and factory workers in the UK. Though “Docs” are often associated with the rise of punk rock and the counterculture movement, the original Dr. ![]()
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